|
|
 |
| |
About GEICO
http://www.geico.com/
- 4th largest private passenger auto insurer in the United States based on direct written premiums
- $21.2 billion in assets
- AAA rating from Standard and Poor’s for its financial strength and claims-paying ability:
- 7 million auto policyholders and growing
- Insures more than 11 million vehicles
- Also offers customers insurance products for their motorcycles, all-terrain vehicles (ATV's), boats, homes, apartments and mobile homes.
- Personal umbrella protection and life insurance are also available.
Business Model
- Their business model is to sell direct over the Internet to keep their costs down and premiums low.
- It builds its website on an image that it is a one-stop station for car-owners.
- Not only can they learn about insurance, info from free quotation, bills payment to claims management are readily made available over the Internet.
- For example, in the area of auto insurance, customers can
- shop for free quotes (get a free rate quote, recall a prior quote, learn about discounts and coverage available)
- manage their auto policies online (view accounts, pay bills online, change address, add/delete a vehicle from account)
- report claims online (report or track claims online, locate a repair/inspection location, learn how GEICO handles claims)
- Car owners can also learn about tips for safe driving on its website.
http://www.geico.com/auto/safety/
- For non-car owners, there is also a segment on things to look out for before buying a car. Quite comprehensive. http://www.geico.com/auto/manage/CarBuyingResources.htm
- Additionally, their business model is also well supported by a call centre that operates 24 hours a day, 7 days a week, 365 days a year
|
|
 |
|