FAQ: SMS Marketing - Benefits to Advertisers and Customers

1. Introduction

SMS Marketing is a new way to use SMS to reach out to potential customers for a sales promotion. It aims to achieve the following goals:

* offer an attractive benefit to the selected customers
* produce a quality lead to the business at a lower cost.
* achieve greater effectiveness in the marketing effort.

2. Target Customers

The target customers are selected based on their profile. This ensures that the promotion is likely to be relevant to the customer. It saves cost to the advertiser from sending out the message to customers who find them to be irrelevant. It also avoids irritating customers with irrelevant messages.

There is no cost to the customer from receiving the SMS message.

There is a modest cost to the advertiser for each message that is sent. To minimise the marketing cost, the advertiser will be selective in identifying the customers for the promotion.

3. Attractive Offer

The promotion should provide the following benefit to the customer:

* a special discount or
* the opportunity to make an early order
* convenience of ordering

Thsi will encourage more customers to respond, and reduce the cost of the marketing. The reduced cost can be given to the customer as a special discount.

4. Process

The SMS message will contain a brief description of the promotion. A customer who is interested can reply "yes" to the offer. The advertiser will follow up with the responding customer to provide more details of the promotion.

5. Unsubscribe

A customer who does not wish to receive promotions through SMS marketing can ask to be unsubscribed from the mailing list. They will not be selected from the database for any future promotions.

6. Examples

Some examples of suitable promotions are:

* launch of a new product or promotion
* advance invitation to an event

7. Database

We have a database with more than 500,000 mobilephones, with the following profile of the customers

* age
* gender
* occupation
* type of home
* education level

The database can be used to select the target customers for a promotion.

7. Interested

Advertiser: send an e-mail to kinlian@gmail.com