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FAQ: SMS Marketing
1. Target Customers
This is a low cost, effective way for you to reach out to your
potential customers.
You can select the target customers based on the following
profile:
* age
* gender
* occupation
* where they live
* type of housing
Your message will reach only the target customers. As they
are specially selected, they are more likely to find your marketing
offer to be attractive.
2. Message
We will assist you to write the message. This is aimed at conveying
a clear benefit to the target customers and to get a better
response rate.
3. Response
The customer has the option to reply to your offer. The mobilephone
number will be passed to you.
The customer is given the option to be removed from the mailing
list. Those who remain are more likely to respond positively
to this type of offers.
4. Charges
You will find this method of marketing to be more cost effective,
compared to the traditional methods.
Charges
Our charges for this service is a fixed fee of $500 plus 30
cents for each SMS sent out. The average cost per SMS is as
follows:
| SMS sent out |
Total cost |
Avg p SMS |
1000
|
$800 |
0.80 |
2000
|
$1,100 |
0.55 |
3000
|
$1,400 |
0.47 |
5000
|
$2,000 |
0.40 |
10,000
|
$3,500 |
0.35 |
| 20,000 |
$6,500 |
0.33 |
The above charges include the extraction of the target customers,
sending out of SMS and collection of the responses. The charge
is calculated on the SMS that have been successfully sent out
to a valid mobilephone number. There will be no charge for outdated
mobilephone numbers.
5. Cost per Response
Based on an average cost of $0.40 for each SMS sent out, the
average cost per response is:
| Response rate |
Cost p response |
5% |
$8.00 |
10% |
$4.00 |
15% |
$2.70 |
| 20% |
$2,00 |
These costs are much lower than the cost for other forms of
marketing.
6. Possible Applications
* New product launch
* Enrolment for an event or class
* Special offers
7. Interested?
Call 6405 3100 or email to kinlian@gmail.com
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