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FAQ: SMS Marketing

1. Target Customers

This is a low cost, effective way for you to reach out to your potential customers.

You can select the target customers based on the following profile:

* age
* gender
* occupation
* where they live
* type of housing

Your message will reach only the target customers. As they are specially selected, they are more likely to find your marketing offer to be attractive.

2. Message

We will assist you to write the message. This is aimed at conveying a clear benefit to the target customers and to get a better response rate.

3. Response

The customer has the option to reply to your offer. The mobilephone number will be passed to you.

The customer is given the option to be removed from the mailing list. Those who remain are more likely to respond positively to this type of offers.

4. Charges

You will find this method of marketing to be more cost effective, compared to the traditional methods.

Charges

Our charges for this service is a fixed fee of $500 plus 30 cents for each SMS sent out. The average cost per SMS is as follows:

SMS sent out Total cost Avg p SMS
1000
$800 0.80
2000
$1,100 0.55
3000
$1,400 0.47
5000
$2,000 0.40
10,000
$3,500 0.35
20,000 $6,500 0.33

The above charges include the extraction of the target customers, sending out of SMS and collection of the responses. The charge is calculated on the SMS that have been successfully sent out to a valid mobilephone number. There will be no charge for outdated mobilephone numbers.

5. Cost per Response

Based on an average cost of $0.40 for each SMS sent out, the average cost per response is:

Response rate Cost p response
5%
$8.00
10%
$4.00
15%
$2.70
20% $2,00

These costs are much lower than the cost for other forms of marketing.

6. Possible Applications

* New product launch
* Enrolment for an event or class
* Special offers

7. Interested?

Call 6405 3100 or email to kinlian@gmail.com